Working with vendors is a challenge. Understanding how to navigate through their cross divisional workflows is essential. Knowing how to maximize their customer service and strategically partnering with them, while identifying new sources of revenue is a must.
What to look for in a studio/vendor relationship:
With the advances of technology, the supply of creative talent, the availability of the latest sophisticated equipment, the only thing that will stand out is “how good is your customer service?”
Customer service is not just taking and filling orders. Nor is it just a partnership with a vendor who presents integrated solutions.
It is instead the ability to follow through with deliverables in a timely manner, error free.
CECS or “Continue Expanding Customer Service” is the ability to follow through with deliverables. Sounds easy yet the number one complaint I hear from studio client is the inability of the vendor to meet or exceed their customer service needs after buying off on a solution.
“I excel in the studio/vendor relationship development to improve customer service.”
One of the many benefits of my consulting service is that you will have an executive level point person fully focused on the task at hand. It allows your staff to do what they do best and at their maximum capacity without diversions into managing the vendor relationship.
More Information to consider:
Content is King
With all the latest emerging technologies such as the iPod, and cell phones you can watch movies on, this only points in one direction…outstanding new revenue opportunities for content providers and owners.
To understanding the insatiable appetite the consumer has for new technology and their demand to buy content once, then have usage of it anywhere and everywhere, it is essential to embrace the digital revolution concept of creating content once and have the resources to distribute it everywhere.
We are at the forefront of what I call an ODGEM or “On Demand Global Entertainment Market.”
To fully capitalize on this emerging market, the importance of the client/vendor relationship on a strategic basis is more important than ever before.
Below are a few initiatives I spear headed with successful results for The Walt Disney Company.
Screener project for Buena Vista International Television:
Buena Vista International Television required a solution to ensure immediate delivery of television and feature film content in a streaming server for viewing as sales and marketing screeners. The streaming server was to provide a secure access to the content via a web based interface.
It included: Encoding BVI content as Microsoft Windows Media 9 format, encoding in 2 resolutions; 900 kbps for local internal viewing and 300 kbps, all was watermarked with BVI logo, publishing all content on the streaming server in London within 24 hrs of encoding, streaming from a local server in London and content was securely delivered via propriety network to London.
As a result of this new service, BVI increased time to market in delivering their content.
Implementation of DRM:
The dubbing reference material project is a file based service developed in a strategic partnership with Disney addressing their stated desire to eventually becoming all file based. This service sends OMF and PTS files to all territories for dubbing foreign language material. Improvements to this delivery system have been implemented since its inception.
New Service to Improve Time-To-Market:
I introduced a new service to Disney that would improve time-to-market in the domestic and international subtitling process in a file based application. This also benefited in a cross divisional sharing of costs and deliverables.
- Development of new technologies tied to workflows
(working with vendors)
- Strategic partnership of vendor/studio
- Developing new services on behalf of the studio
- Interface with key executives on both sides of the table in establishing mutual customer service goals
- Seamless integration of closed loop solution
- Determine digital distribution of assets, capabilities, and forward thinking
- Anti-piracy initiatives
- Work with vendors on forensic water making solutions in SD and HD
- Identified several areas of workflows to improve by:
- Benchmarking action items with vendors
- Adding processes to the workflow
- Resolving detailed issues on workflow
- Establish monthly reporting process on the improvements made with agreed matrix